Ryan Seacrest
Branding
Identity System
Marketing Strategy
Packaging Design
Production
User Experience
Product Design
Web Design
Marketing
Art Direction
STYLE MADE SMART™
Ryan Seacrest Distinction is a leading menswear lifestyle brand recognized for celebrating classic and iconic looks with a contemporary eye. The Distinction brand delivers premium fabrics, design, detailing and value to men’s tailored clothing and accessories. Masculine signatures, geometric shapes, proportion, texture, pattern, and color, are combined in unexpected ways - timelessness made modern.
The clothing line is based off of the concept of a color-matching system to help men put together a fashionable and professional outfit without any hassle or second-guessing. The base of the system is off of the 4 primary suit colors: Black, Brown, Grey, and Navy. From there, the user can mix and match the rest of the ensemble and accessories by referring to the color-matching system on the clothing tags as well as sign around the department of the Macy’s store. The user experience of the brand is the core of the objective of the tagline we created: Style Made Smart™.
Senior Art Director - Sarah Rose Andrew